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DIGITAL COMMERCE · GROWTH · CRO
I turn customer insights into ecommerce growth.
I combine UX, creative strategy, and experimentation to improve conversion, AOV, and the customer journey without losing what makes a brand distinctive.
12-35%
Conversion lifts
Across selected A/B tests
+18%
Average order value
From relevant CRO initiatives
+22%
Checkout completion
From relevant optimization work
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