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H2O+ Beauty

For over 30 years, H2O+ has been creating products that help you feel empowered and confident. 


Product Design / Branding & Art Direction 




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H2O+ Beauty, a skincare brand, approached with a twofold challenge. First, it needed a complete overhaul of their digital presence, including a new website design and branding strategy. Second, they sought improvements in their user experience to drive higher Average Order Value and attract new customers.
As a Growth Product Designer, my focus was on aligning design decisions with business objectives while ensuring a seamless and delightful user experience.​
  • Revitalize Branding: Refresh H2O+ Beauty's branding to align with a modern and clean beauty approach.

  • Enhance Product Pages: Provide more comprehensive product information in an easily digestible format, while incorporating strategic upsell opportunities.

  • Optimize Payment and Account Pages: Streamline the payment and account pages to simplify the customer journey, with a specific focus on increasing AOV.

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mobile friendly

After implementing the redesign and optimization strategies, the results were significant:

  1. AOV Increase: The streamlined product pages and strategically placed upsell sections contributed to a 3% increase.

  2. New Customer Acquisition: The revamped branding and improved user experience attracted 8% more new customers YOY.

  3. Positive User Feedback: Customer feedback reflected satisfaction with the modernized branding and the enhanced user experience, leading to increased customer loyalty.

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